Research for Tots to Teens magazine – childhood in New Zealand
Audited circulation 110,000 (ABC)
Reaching families
- 12,000 families with a baby 6 months and under
- 8,000 families with a child 6-12 months
This means we reach 20,000 families with babies 12 months and under, bi-monthly – that is twice as many as out nearest competitor.
- 46,000 families with children 3 years and under
- 71,500 families with children 5 years and under
This means we reach 117,500 New Zealand families with young children.
- 101,608 families will be using a childcare service for their children
Reaching pregnant mothers
Tots to Teens magazine reaches:
- 20,800 women who are currently pregnant
- 23,400 trying to get pregnant in the next 12 months
- 44,200 mums either pregnant or trying to get pregnant in the next 12 months
Our readers make great consumers
- At least 87,802* parents earn over $50,000 annually (*19,253 parents preferred not to disclose their income)
- 91,026 parents own their own home
- Parenting magazines are the second preferred go-to place to source parenting products and services ideas for our readers (after family and friends)
Our readers trust Tots to Teens magazine
- 114,829 parents are reading Tots to Teens magazine regularly
- We added the percentages for very & extremely trustworthy and get the following results for trustworthy media sources;
- Experts (Doctors/specialists etc) 86%
- Parenting courses 79%
- Parenting magazines 70%
- Books 54%
- Friends/Family 53%
- Information online 15%
- Television 14%
- Womens magazines (Womans Day etc) 11%
- Information from social media 6%
We provide relevant information
We asked what our Mums like reading about:
- 94,964 education
- 93,067 nutrition
- 88,764 health
- 78,000 play for under 5’s
- 69,394 birthday party ideas
- 60,000 sleep
- 54,691 technology
- 47,333 teeth
- 37,115 new baby
- 45,500 toilet training
Tots to Teens has an amzing circulation in NZ, (See www.abc.org.nz audited circ.) reaching mid to high socio, and distributed free i.e. with no barriers to entry, through schools, Plunket, Early Learning Centres, Baby City Stores, Libraries, Doctors surgeries, New World Supermarkets etc.
Publisher research conducted in July 2015
